Here's the deal with this: I think that there's a lot to be said for artistic collaboration. However, if you don't have an art director, someone who holds the final vision in his or her head, you've got a battle of egos, and the cream doesn't necessarily rise to the top.
One of the things I've learned is that creative introverts are loath to express themselves in a pack of people, and their good ideas are not necessarily aired or heard. Creative extraverts would get the projects. Sometimes this is a good thing, and sometimes not so good.
If you want to get the best out of a group of creatives, provide a space that's supportive and judgement-free, where all and sundry feel safe to express themselves. After all, fresh and creative ideas are as delicate as newborn babies. They thrive only when they're nurtured.
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